The Shifting Position of Neighborhood Tv Athletics Broadcasting

If there's been one immutable rule all over American television record, it's been community news. Practically from The instant the station initial signed on air, they started carrying area news the place sports often performed An important function. A lack of reliable programming resources in these early many years led a lot of stations to show to sporting activities to fill their broadcasting schedules. New York's WNBT television signed on to broadcast in July 1941, and its 1st broadcast was knowledgeable baseball game ("NBC Background", 2003). When establishing community newscasts to accommodate their audience, these stations usually incorporated athletics and weather conditions. Such as, in 1961 WKMG started its initial total-time news Division in Orlando. Newscasts incorporate Frank Vaught's athletics stories ("The heritage of," 2003).

Sporting activities have held a dominant posture in area information broadcasting for quite a few many years, but recent sector traits have called into query this position. Segmented audiences, modifying demographics, and declining news profitability have forced the station to reexamine its local sports phase. “Athletics is without doubt one of the past parts of Tv set the place folks do items the way in which they always have,” suggests tv government Elliott Wiser. “(These days) a brand new method is necessary” (Deggans, 2000).

Challenge for Regional Television News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Challenge for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Association(“Switching channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Tv set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Issue for Area Tv set Sports

None of the is good news with the regional tv athletics sector, that is significantly under scrutiny from station execs. Inspite of its standard existence inside of local newscasts, athletics have long been regarded a "tuning" aspect. In keeping with a survey because of the Radio and Television Information Directors Foundation, only 31% of viewers reported they have been 'pretty interested' in athletics and 32% were 'considerably fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed fascination during the climate. "Athletics are extremely polarizing." mentioned tv information advisor Brent Magid. “The majority can acknowledge, go away, or despise” (Greppi, 2002).

Research have demonstrated that Women of all ages are far significantly less serious about sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. Based on station news director Jim Church, "Telling a story when no person is listening is not really a good use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have lowered their allotted time. Depending upon the working day of the week (weekends have more sports time), sports segments have typically acquired amongst 3 and five minutes of community information protection. Since variety is right down to a couple of minute. In 2002, Pittsburgh's KDKA Lower time for sports activities by just three along with a half minutes for three several hours of stories. Some others from the marketplace have carried out new ways, for example sports activities stories that focus more on people today than scores or cater to the broader news audience. "What we are seeking to do now's handle sports activities as information," claims KDKA news director Al Blinke. “We want to do a little something further than athletics” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 스포츠중계 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Changes in community sports activities may be a mirrored image in the great upheaval taking place through broadcast news. If your sports activities sector is now not Risk-free, what about other information components? CBS Team News Vp Joel Cheatwood (Trigoboff, 2002) explained, “[All this] forces us to reexamine the [news] product.”

On a more fast amount, alterations in the community sports sector specifically impact Many aspiring sportscasters. Stations which can be lessening their dedication to athletics will also be lessening their sports activities workforce concentrations, which impacts the job market place. A further news director explained, "[Sporting activities on newscasts] is dying." “We went from two complete-time sportsmen to 1 comprehensive-time, 1 in command of the information three days weekly, and it absolutely was a fight to stay there.”

Equally critical, changes in the way in which sports activities are offered are forcing sporting activities broadcasters to master new techniques. Not can sportscasters target scoring. They have got to make the presentation much more engaging for regular supporters. That is also significant for journalism schools across the country, which need to document what stations want in the sports sector and update their coaching curricula.

Will these modifications function or persist? Sports activities journalist Chuck Finder (2002) commented around the modify in KDKA, “Allow’s reserve last judgment until finally September, once the Steelers, school, and high school soccer seasons start out in earnest. Then the station are going to be . You can find an mistake in clock administration.”